The Football Association of Wales (FAW) and Orchard Media and Events Group are pleased to announce today (Monday 3rd) a continuation of the latter’s sponsorship of the Welsh Premier Women’s League (WPWL).
The League is the top flight of the Women’s game in Wales, and will once again be known as the Orchard Welsh Premier Women’s League, making this the third season that Orchard have sponsored the competition.
Orchard has been backing the increasingly popular women’s game in Wales for the past two seasons, becoming headline sponsor for the first time in 2016 in the biggest commercial deal in the history of the competition. For the first time this season they will also be using their PR expertise to support the Orchard Welsh Premier Women’s League.
Orchard already works closely with the Football Association of Wales, managing match days for the World Cup qualifiers and producing FAW Awards ceremonies and press conferences.
Orchard’s production team has made video case studies of all the women’s clubs in the league, plus two programmes on the successful run of the Welsh women’s team for BBC Wales, Women in Red, the second of which aired last Thursday on the eve of the crunch qualifying game.
The innovative deal will also see Orchard use their expertise in public relations to provide the League with PR and campaign support throughout the season.
Commenting on the deal, Lucy Kelly, Orchard WPWL Secretary, said: “We’re delighted to have Orchard back on board. They are a great supporter of Women’s football in Wales over the past two seasons, and we are pleased that they not only want to continue that support, but extend it into helping us grow the coverage of the game and the League further.”
An Orchard spokesperson said: “Since its launch in 2009, the women’s game here in Wales has seen an increasing growth in popularity, with the league growing to 12 teams. As proud supporters of Welsh sport and women in football, we want to play our part in this success by boosting the sport at club level to ensure long-term benefit.”